A label and visual identity for a Malbec from Luján de Cuyo, Mendoza. The hand-drawn signature mark replaces the polished logotype you’d expect from a wine brand, and the label itself splits between dark and white with a textured mountain ridge running through the middle — the Andes, implied rather than illustrated. A single crimson square nods to both the colour of Malbec and the brand’s character: personal, daring, and unapologetically expressive.
