Branding
Inspire loyalty with a powerful, cohesive message
Define and express what makes your business different, then turn that into an identity that resonates and sticks.
FEATURES
BRAND STRATEGY
BRAND IDENTITY
LOGO DESIGN
BRAND GUIDELINES
PROCESS
1. Project Brief
On-boarding questionnaire on business and branding goals
Process overview outlining each phase, key milestones, and deliverables
Strategy workshop
Project proposal
2. Research & Discovery
Industry and competitive landscape research
Style exploration
3. Brainstorming & Direction
Concept refinement through deductive ideation
Exploration of various design elements and layouts
4. Concept Refinement
Typography system
Color palette
Branding guidelines
Brand presentation
ADVANTAGES
Your brand, but sharper:
Immersive CX
High-quality visuals, interactive elements, and personalized touches that create a memorable journey and engage users emotionally.
CLEAR MESSAGING
Compelling copy, consistent visuals, and a well-defined brand narrative to communicate your brand’s essence right from the start.
DIFFERENTIATION
Compelling visual elements that make your services or products unique – helping you stand out from the competition.
CONSISTENCY
Cohesive looks through the consistent use of the logo, color palette, typography and other visual elements to increase your brand’s recognition and awareness.
Key Deliverables
Professional Logo
Brand Guidelines
Mockups
Social Media Kit
Brand Book
Positioning
Key Deliverables
Logo
Brand Guidelines
Mockups
Social media kit
Brand Book
FEATURED WORKS
Andinos Branding
A label and visual identity for a Malbec from Luján de Cuyo, Mendoza.
Ready Shipping
A brand identity for a B2B shipping start-up that uses blockchain for transparency and speed.
FAQ
What makes for an effective logo?
An effective logo triggers four cognitive events: Attention, Response (emotional connection), Meaning (alignment with brand values), and Memory (easy recognition). A well-designed logo should align with the company’s mission, beliefs, target audience, and style. It should also be versatile, recognizable, and adaptable.
How do you create a strong brand identity?
I employ a consistent and effective use of strong branding elements that resonate with an audience to improve engagement and an overall customer experience across channels. Effective branding elicits emotional responses, expresses the brand’s personality and becomes easily recognised.
How does your branding process work?
In general terms, we will discuss your needs and based on those I will do research, brainstorming and ideation on possible designs. Then we will determine what concept works best and refine it to completion.
Do you create brand guidelines?
Yes. Brand guidelines are documents that define the visual and verbal elements of a brand identity. You can expect them to include the brand story, the logo, the color palette, the typography, the imagery, and the brand voice. Brand guidelines will help you maintain consistency in the use of brand assets.
I need to rebrand my business. Can you help?
Absolutely. Rebranding can be a powerful strategy to refresh your brand's image and stay relevant in a changing market. We will go over your current brand perception, market trends and customer needs; and establish what the rebranding goals are. Finally, we'll develop a strong brand identity that includes a new logo, colour scheme and messaging that reflects your brand’s new values and goals.
Do I need to be local to work with you?
I offer my services globally. I speak English, Spanish and Portuguese.
What do you need to get started?
I will present you with a simple questionnaire in order to better understand your business requirements. We will then go over your requirements together to make sure all details are covered. Finally, I will present a quote detailing the scope of work that aligns with your project goals.