UX Design

UX Design

Seamless experiences that keep users coming back

I design flows that align with user expectations to reduce friction and drive business goals — without losing the brand’s voice or personality.

Whether it’s on-boarding, navigation, or responsive layouts, I focus on keeping things intuitive and cohesive.

FEATURES

UX STRATEGY

Align business goals with user needs, prioritise the right problems to solve, and build a foundation that guides every design choice with purpose and direction.

UX RESEARCH

Understand your audience with detailed research to define personas and create a clear roadmap, ensuring a cohesive and intuitive user experience throughout design and development.

VISUAL DESIGN

Make your products more intuitive and engaging with an effective visual design, ensuring a consistent, appealing look that enhances functionality and user satisfaction.

ANALYTICS

Enhance your product with user data analysis and design testing. Track KPIs, run A/B tests, and use heatmaps to understand interactions. Improve usability with heuristic evaluations for better performance.

PROCESS

An icon depicting a website window with text

1. Project Brief

On-boarding questionnaire on needs, brand, and project goals

Video meet-up

Project proposal

A dot icon
An icon depicting testing

2. Research & Discovery

Product value proposition analysis

Problem and hypothesis statements

Competitive audits

Personas

A dot icon
An icon depicting iteration

3. Ideation

Brainstorming sessions

Feature matrix

Red routes

Information architecture and user flows

A dot icon
An icon depicting a blueprint

4. Design

Wireframes

Mock-ups

Prototypes

Heuristic evaluation

Delivery

A dot icon

ADVANTAGES

Make it make sense — and reap the rewards

IMPROVED CONVERSION RATES

Custom-designed, pixel-perfect interfaces that guide users toward desired goal.

ENHANCED USER SATISFACTION

Designs that prioritize user needs, resulting in a more enjoyable experience and increased fidelity.

MOBILE RESPONSIVENESS

My designs adapt seamlessly to different devices (desktop, tablet, mobile). Mobile-friendly sites improve user engagement and search engine rankings.

BRAND CONSISTENCY

Cohesive looks through the consistent use of the logo, color palette, and typography promotes user trust and loyalty.

ACCESSIBILITY

Unwavering commitment to inclusivity by incorporating accessibility features that expand your clients’ reach.

Key Deliverables

User flows

Mockups

Heuristic evaluations

Competitive analysis

Wireframes

Prototypes

Key Deliverables

User flows

Mockups

Heuristic evaluations

Competitive audits

Wireframes

Prototypes

FAQ

Why is UX design necessary?

At the core of UX lies empathy. Understanding your users pain points and needs sets the stage for creating an intuitive and effective experience that translates into less usability frustration, higher enjoyment and ultimately better results.

Effective UX design can benefit your busines by enhancing customer satisfaction, increasing user engagement, improving brand reputation, reducing support costs, providing a competitive advantage, and boosting productivity. It’s about creating a seamless and enjoyable experience for users, which ultimately drives business success.

A UX designer conducts research in order to understand the needs and motivations of those who will use a particular product. The designer will then ideate solutions and test designs that propose a solution to these requirements; and iterate as necessary.

The final deliverable is a high fidelity prototype, screen mockups and a UI library. You will be able to interact with the designs and appreciate how it looks and how it will work. It will be ready for user testing and development.

I offer my services globally. I speak English, Spanish and Portuguese.

I will present you with a simple questionnaire in order to better understand your business requirements. We will then go over your requirements together to make sure all details are covered. Finally, I will present a quote detailing the scope of work that aligns with your project goals.

Absolutely. I am available for working alongside in-house teams for specific projects or per hour with agencies or independent freelancers.

For specific projects I provide a clear quote based on your specific needs. Typically I charge 50% to get started on the design and the remaining 50% upon delivery.

I have experience and certifications in several related fields including UX design, web design, graphic design and branding that combined help create a truly unique, relevant and effective design.