Juan Lahusen

I’m a product & brand designer who cares about how experiences feel and function. I like systems that make sense, interfaces that stay out of the way, and brands that actually sound like someone’s behind them.

Before design I worked in hospitality operations leading teams and figuring out what makes people (and businesses) tick. That taught me that every interaction matters, and brought that same mindset to the digital space: intentional, detail-driven, and rooted in how things are experienced.

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Photo of Juan Lahusen

MY BACKGROUND IN HOSPITALITY

Photo of a ski slope in Crans-Montana
Photo of Juan Lahusen

BUT I FELT CONSTRAINED

I loved making a difference in people’s lives, but I couldn’t shake the feeling that the industry rarely pushed innovation. I wanted to learn about evolving technologies that were shaping people’s experiences on a daily basis.

PRODUCT DESIGN

Then the pandemic hit. Hotels closed, and the entire hospitality sector took a beating. I decided to start a personal online project, even though I had little experience building online experiences.

Photo of path in the countryside
Photo of Juan Lahusen

MAKING IT HAPPEN

As I tinkered with layouts and colors, I found myself wondering how people felt when they interacted with a product: what they found appealing or drove them crazy — and why. 

I have since been certified by Google, CalArts and IE University in UX Design, Graphic Design and Branding, shipped over 20 high-performing websites and been involved in numerous branding and product design projects. 

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