Juan Lahusen

I’m a product & brand designer who cares about how experiences feel and function — asking the right questions, spotting what others overlook, and designing with enough restraint to let ideas breathe. I like systems that make sense, interfaces that stay out of the way, and brands that actually sound like someone’s behind them.

Before design, I worked in hospitality leading teams and building experiences, which taught me that every interaction matters. I bring that same mindset to the digital space: intentional, detail-driven, and always rooted in how things are experienced, not just how they’re made.

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Photo of Juan Lahusen

MY BACKGROUND IN HOSPITALITY

Photo of a ski slope in Crans-Montana
Photo of Juan Lahusen

BUT I FELT CONSTRAINED

I loved making a difference in people’s lives, but I couldn’t shake the feeling that the industry rarely pushed innovation. I wanted to learn about evolving technologies that were shaping people’s experiences on a daily basis.

UX DESIGN

Then the pandemic hit. Hotels closed, and the entire hospitality sector took a beating. I decided to start a personal online project, even though I had little experience building websites.

Photo of path in the countryside
Photo of Juan Lahusen

MAKING IT HAPPEN

As I tinkered with layouts and colors, I found myself wondering how people felt when they landed on a page: what they found appealing or drove them nuts, and why. That curiosity led me into the world of graphic design, web design, UX, and branding.

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