{"id":902,"date":"2024-05-27T11:21:51","date_gmt":"2024-05-27T11:21:51","guid":{"rendered":"https:\/\/juanl.design\/?post_type=studies&#038;p=902"},"modified":"2026-04-27T19:40:20","modified_gmt":"2026-04-27T19:40:20","slug":"ready-shipping-logistics","status":"publish","type":"studies","link":"https:\/\/juanl.design\/es\/studies\/ready-shipping-logistics\/","title":{"rendered":"BRANDING READY SHIPPING &amp; LOGISTICS"},"content":{"rendered":"<p>Una identidad de marca para una start-up de transporte B2B que utiliza la tecnolog\u00eda blockchain para garantizar la transparencia y la rapidez. El elemento central es el logotipo: la \u00aby\u00bb hace las veces de indicador de velocidad (\u00bfo de aguja de reloj?) que se adapta para reflejar el estado del env\u00edo en tiempo real, lo que convierte a la propia marca en una parte funcional del producto. La paleta de colores, compuesta por azul marino intenso y rojo, se extiende al embalaje, los veh\u00edculos, la se\u00f1alizaci\u00f3n y los uniformes, y est\u00e1 dise\u00f1ada para transmitir una imagen moderna y fiable a gran escala.<\/p>","protected":false},"featured_media":7024,"template":"","work_type":[13],"class_list":["post-902","studies","type-studies","status-publish","has-post-thumbnail","hentry","work_type-brand"],"acf":[],"_links":{"self":[{"href":"https:\/\/juanl.design\/es\/wp-json\/wp\/v2\/studies\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juanl.design\/es\/wp-json\/wp\/v2\/studies"}],"about":[{"href":"https:\/\/juanl.design\/es\/wp-json\/wp\/v2\/types\/studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juanl.design\/es\/wp-json\/wp\/v2\/media\/7024"}],"wp:attachment":[{"href":"https:\/\/juanl.design\/es\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"work_type","embeddable":true,"href":"https:\/\/juanl.design\/es\/wp-json\/wp\/v2\/work_type?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}